CASE STUDYHERBAL & NATURAL PRODUCTS
naturalnibilki.bg
A herb seller with zero presence in his own country’s market — now with a store that sells itself, 24/7.
VISIT LIVE SITE ↗
CLIENT
Naturalnibilki
SCOPE
Full build — design, migration, upsells, shipping automation
TIMELINE
[ X weeks ]
01THE PROBLEM
Selling abroad on Etsy.
Invisible at home.
Before this project, Naturalnibilki had no website for the Bulgarian market. He was selling on Etsy — a different platform, a different audience, a different country. In Bulgaria, where his actual customers live, he had nothing.
That meant no way for local customers to find him. No way to buy at 11pm on a Tuesday. No way to properly show what each herb does, how to use it, and why it’s worth buying. Just a gap where a real store should have been.
His customers were in Bulgaria. His store wasn’t.
02WHAT I DID
01
01
Built the entire store on WordPress, from zero
No existing site to fix or improve — a clean build, structured around how Bulgarian customers actually shop for herbal products.
02
02
Designed around the product, not a template
A green, natural color palette that matches what he sells, instead of a generic store look bolted on top.
03
03
Simplified the category structure
Herbs and their uses aren’t always obvious to sort. I built a clear, simplified menu so customers can find a product without digging.
04
04
Automated shipping + custom upsell system
Herbs sell for a few euros each. A customer paying more for shipping than for the product doesn’t work. I built an upsell flow to fill the cart — and automated shipping label creation so every order moves without manual admin work.
03THE BUILD
From a foreign platform
to a home market.
BEFORE — NOTHING AT HOME
1An Etsy shop — built for a different country
2A different audience, a different language
✕For Bulgarian customers: nothing.
AFTER — A DEDICATED BULGARIAN STORE
1Every herb migrated, recategorized, renamed
2Product pages that answer: what it’s for, how to use it, where it’s from
✓A store that sells while he sleeps.
0→24/7
FROM NO STORE TO ALWAYS OPEN
zero → full e-commerce store ✕ automated shipping labels ✕ frictionless checkout ✕ converting from launch ✕
zero → full e-commerce store ✕ automated shipping labels ✕ frictionless checkout ✕ converting from launch ✕
04THE OUTCOME
Naturalnibilki went from having no way to sell in his own country to a working store that handles orders, shipping, and upsells without him lifting a finger for each one. Already converting: organic Google orders and clean Facebook Ads performance from launch.
“[ CONFIRM EXACT WORDING — client was very pleased with how everything was handled; experience building online stores made the difference. ]”
— NATURALNIBILKIIf you sell low-price, specific-use products — herbs, supplements, small wellness goods — pay close attention to your cart value. Nobody pays €4 in shipping on a €2 product. Your site needs something built in to fill the cart, or the math never works.
a real website?
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